Why Winging It Is Not A Good Social Media Strategy (Free 30 Day Content Calendar)
As a womanpreneur and mom of two boys I can tell you that I am pretty good at winging life. When my best laid plans take an unexpected turn I can roll with it and keep on shining with a smile on my face and a twinkle in eye but when it comes to running my online business, I take my social media strategy pretty seriously.
If you have been trying to wing it on social media, I can bet you are struggling to come up with creative content and stay consistent, am I right? When it comes to marketing on social media, it’s important to have a plan and a strategy otherwise you are just throwing spaghetti at the wall hoping something with stick. Who knows if you are even sharing the right content for your target audience when you are posting.
Did you know that studies have shown that brands who publish more than 16 posts a month generate 3.5 times more traffic than those who publish less than 4?
While it can feel overwhelming to produce that many valuable pieces of content each month, it’s actually quite easy to do when you have a plan and strategy.
Why You Need A Social Media Content Calendar
A social media content calendar is a schedule designed to help you organize your content by detailing what and when you will post.
When you have a plan, you will spare yourself the stress of realizing it’s been 5 days since you shared anything to your Facebook business page or Instagram stories so you resort to just throwing up something for the sake of posting. This is not a strategy.
Here are just some of the main benefits of creating a content calendar each month for social media and at the end of this post you will find a FREE 30 day content calendar full of ideas and others tips to help you post consistently, boost your engagement and increase your sales:
1. Keeps you organized and consistent.
Having a content calendar will give you a better perspective of your overall marketing strategy and you’ll be able to create high quality posts around topics that interest your followers and solves a problem for them.
2. Brainstorming power.
When you start organizing your content, chances are you will have a surge of creativity which will generate new ideas for posts and graphics. Instead of feeling uninspired by what to post, you can feel more confident and creative.
3. Consistency is key.
A wing it approach to posting leads to inconsistency and an out-of-sight-out-of-mind kind of scenario for your audience. Most social media platforms reward pages that are consistent so the 3 Cs of marketing might as well be consistency, consistency, and consistency. The goal is to always being on your audience’s radar by offering them educational, relevant and entertaining content on a consistent basis.
4. Keep your audience engaged.
When you are trying to wing it with your social media content, are stressed and in a hurry to publish something, you can make mistakes and may even fail to notice that you posted something very similar recently. Posts that are done in a hurry that don’t resonate or are relevant to your audience also hurts your organic reach.
A content calendar will ensure you don’t create duplicative posts and are always providing content that your audience will find valuable and enjoy.
5. Stay on top of what’s happening.
With hectic days and routines, it’s very easy for important dates to slip our minds. You don’t have to memorize every holiday and it’s those national holiday for everything calendars are not helpful if they have absolutely nothing to do with your business or the kind of content your audience can relate to but a content calendar, which is planned at least a month in advance, will help give you time to prepare social media posts that are well thought out and stay ahead of the curve.
Time To Take Action
Needless to say, having a strategy for social media reduces stress and allows you to take your time and craft the best possible content instead of whipping something up at the last minute.
Creating content can fun but if you want to do it properly by having a plan and a strategy.
The key to success is found by aligning the content you create with your overall marketing and branding strategy, as well as creating a consistent schedule. That’s where a content calendar comes in!
I know this may seem like a lot of work at first but once you get the hang of it, you’ll actually find that you save yourself a ton of time and feel less stressed out about your social media marketing efforts.
To help you get started I have created this amazing 30 Day Social Media Content Calendar and it’s FREE! Each day includes a prompt to help you get started with your first calendar but the goal is for you to brainstorm ideas that make sense for your business and as you create a new calendar each month, you are able to tighten up your strategy and the content you are providing your audience.
This free guide also includes some great tips to help you get the most of your social media strategy.
Don’t spend another day or month feeling frustrated with your lack of consistency or quality of the content you are sharing. Download the FREE guide and content calendar so you can up-level your social media marketing strategy!
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