7 Ways To Recruit Like A Bossy Beauty (and Not Like A Spammy Sally)

In my eight years of being in the network marketing industry, I have seen (and made) my fair share of mistakes. Learning how to run a business takes time and a continued focus on building one’s personal development.

The beauty of network marketing is that you are in business for yourself but never by yourself. When you join a company you are also gaining a community of like-minded people who understand the goals you have and want to cheer you on.

Where people get into trouble and railroad their own success is not having a full understanding that doing business is about relationships. A person is not just a number and when they feel that way they will do business elsewhere.

The beauty of running a network marketing business is being able to connect with people online and share my business with others from anywhere using a mobile device. I have run my business from the comfort of my pj’s, while waiting to pick my kids up from school and while vacationing with my hubby. Unlike a brick and mortar business with a large amount of overhead, I can change lives while on the go living my life and doing the things I enjoy.

As a network marketer, building quality relationships is the lifeline of your business. When people know you, like you and trust you they will do business with you and when they don’t feel valued, they won’t. Technology has not changed the way people do business, only given us more opportunities to connect with more people.

This convenience is also being abused. From social media posts with hard selling tactics to icky inbox messages that leave you feeling like you need to take a shower but the good news is that you don’t have to run your business and recruit like a Spammy Sally. Here are some valuable Bossy Beauty recruiting tips I have learned over the years while building a 5-figure a month business and helping others do the same:

1. Don’t Be Gross

It’s great to be excited about your business, to want to help others and change lives but nothing can replace building relationships. In the game of sales, 80% of decisions to buy products and/or join an opportunity are made on the 8th-12th contact so none of that “hey girl I just joined this awesome opportunity” Facebook messages or “hey girl I started using these great products, here’s the link check it out” texts.

When you build relationships, you will find that the fortune is definitely in the follow-up.

2. It’s Not About You

People can smell self-service a mile away so don’t make your business all about yourself and what’s in it for you. People are concerned with how something will benefit them not about your latest promotion, trip you are trying to earn or sales goal you need to hit this month. Find their need first, build on that to build their trust and earn their choice to do business with you.

3. Treat It Like A Business, Not A Hobby

I see so many amazing women jump into a business with both feet having high expectations but not a full understanding of the amount of work that is involved in being an entrepreneur. Not only is running a business work but so is personal development.

Think about it, does a high school graduate decide after receiving her diploma that she is going to become a doctor, enroll in college and in 6 months she is opening up her own practice? Of course not, that sounds absurd right but that is the exact mentality that many who start a business have. Becoming a doctor takes years of learning, education and developing the right skills in order to earn M.D. at the end of their name.

Becoming a successful entrepreneur is no different and “overnight success” is a hyped up fairy tale. If it were as easy as signing up and posting a link to earn an income everyone would be doing it. You have to commit to your business and yourself for the long-term.

4. Staying True To Yourself

As I stated earlier in this article, one of the beautiful perks of being a part of the network marketing industry is being in business for yourself but not by yourself but staying authentic is crucial. Joining a community of like-minded women to support one another doesn’t mean you start copying each other.

It’s important for your network of friends and family to still see the same person they are used to seeing. When you start copying posts and other people your network starts to glaze over when they see you in their newsfeed.

God made you a unique individual who was born to stand out. Don’t lose that just because you joined a business. The way people are posting on their pages, doesn’t make it the right way or the best way for you.

5. Putting God At the Center

When you keep God at the center of your life, family and business, He will direct your path and bless you abundantly. Psalm 32:8 “I will instruct you and teach you in the way you should go; I will counsel you with my loving eye on you.”

6. Hustle Hard, Self Care Harder

We’ve all seen the memes “Hustle Harder” “Slay. Hustle. Repeat.” I think there’s a time to work but without downtime to relax, play and enjoy you can burn yourself out. Running a business should never be all about the hustle 24/7 with no life. It all goes back to the expectation that a rewarding business will take time to grow. Don’t sacrifice your self care or time with those you love most for progress.

7. Faith It Til You Make It.

While some may believe in “Fake It Til You Make It” I for one don’t believe that being a liar, pretender or faker is good for building relationships, a long-term sustainable business or for the soul. Flashing a Louis Vuitton handbag while scrambling for rent money is just bad for your mindset, your finances and your business.

There is no shame in sharing your real life journey of business ownership and what it takes to get there. The industry is being damaged by people who are trying to recruit others by renting luxury cars and taking selfies in front of a mansion they don’t even own (yes, there are people who are really stooping to that level but it’s definitely not the Bossy Beauty Tribe way!)

If you follow these simple guidelines you will not only build a thriving business but also one that you can be proud of! If you found these tips helpful be sure to drop me a comment, I would love to hear from you!

Terri Willingham